Content Specialist
The role purpose is to drive an increase in high-quality inbound leads through the content marketing.
Accountabilities:
- Develop and produce compelling written and multimedia materials, such as blog posts, website content, whitepapers, case studies, podcasts, and videos;
- Conduct in-depth research to understand our Ideal Customer Profile (ICP), identifying their needs and challenges to tailor content strategies effectively;
- Collaborate closely with the Marketing Manager to devise and implement a content strategy that aligns with the company’s mission and goals, and enhances product strengths;
- Regularly update social media channels and the company website, ensuring ongoing SEO optimization;
- Monitor content performance using analytics tools, adapting strategies based on performance data to increase content efficacy and marketing impact;
- Work synergistically with the Performance Marketing Specialist and coordinate with internal and external teams to create multimedia elements.
Requirements:
- Demonstrated experience in content creation roles such as Content Specialist, Copywriter, or Product Marketing Specialist, within the startup(s) preferably in the digital health space;
- Comprehensive knowledge of content distribution channels including search engines and social media platforms, with a strong grasp of SEO;
- Excellent command of English, both written and spoken, with the ability to translate complex technical information into accessible content;
- Proficient in using AI tools for content creation and research;
- Familiarity with the Digital Health market and B2B SaaS environments;
- Basic knowledge of content performance metrics and analytical tools;
- Proficiency in media editing software for both photo and video;
- Self-motivated and capable of working independently with minimal supervision;
- Strong teamwork skills, excellent communication abilities, and a proactive attitude towards creative problem-solving and innovation.
We offer:
- Opportunity to co-create meaningful technology and products that improve people’s lives;
- Culture of ownership, openness and trust;
- Working with professionals in a small dream team;
- Freedom and flexibility working remotely or on site in Wroclaw, Poland;
- Unlimited, paid vacation time;
- Private healthcare;
- Work equipment and tools of your choice;
- Competitive and fair salary depending on skills and experience.
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