Performance marketing manager
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
* Define and execute the marketing and communication activities according to our marketing plan
* Coordinate all marketing activities to generate leads
* Collaborate with other teams to promote offerings
* Inform clients and prospects of products and services through creative marketing strategies
* Track performance of all marketing campaigns
Qualifications
* You have at least 5 years of experience in performance marketing.
* You can analyze data and identify errors in previous implementations, and you are capable of implementing Google Analytics Universal and Google Analytics 4 from scratch using Google Tag Manager.
* You can create and optimize ads within the Google, LinkedIn, and Facebook ecosystems, achieving exceptional results.
* You are familiar with the basics of digital marketing, including SEO, UX, WordPress, and email marketing.
* You understand sales funnels and know how to create marketing plans for B2B clients based on hypotheses and their validation.
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