Performance Marketing Specialist
Main responsibilities
- The role involves developing, executing, and optimizing performance marketing campaigns in line with business objectives: Implementing and managing both existing and new Meta and LinkedIn campaigns
- Continuously enhancing campaign performance
through real-time insights and optimization strategies - Working closely with creative teams and project leaders
- Monitoring campaign performance to ensure proper pacing, managing expenses, troubleshooting issues, collecting performance data, making necessary adjustments, and identifying potential concerns
- Generating campaign reports and providing recommendations across the global team
- Exploring additional digital channels targeting the intended audience
- Partnering with media planners to determine the best platforms, target audience, and creative strategies for upcoming campaigns
Candidate Profile
- Proven track record as a Performance Marketing Specialist or in a similar capacity
- Comprehensive understanding of digital marketing channels and advertising platforms, with expertise in ad management systems such as LinkedIn and Meta Proficiency in analytics tools and experience in data-driven decision-making
- Strong analytical skills
- Quick learner, effective communicator, team player, and proactive in keeping abreast of platform updates and marketing tools
- Fluent English
We offer
- Work in the international environment, pharmaceutical company
- Package of benefits
- Fixed-term contract for 12 months - with possibilities to continue the cooperation
- Office based in Cracow, hybrid work (4 days remotely, 1 day from the office)
Hays Poland sp. z o.o. is an employment agency registered in a registry kept by Marshal of the Mazowieckie Voivodeship under the number 361.
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